Android users fuel continued success of Angry Birds
Tuesday, October 19, 2010 - 13:58:10
Angry Birds, a casual gaming app, which has been a major success story on the iPhone's App Store since its launch, has finally arrived in official form on Google's Android platform, with initial download figures looking incredibly promising.
One million Android users have already downloaded Angry Birds for their smartphones, making it an obvious success for developer Rovio.
Rovio chose to circumvent the usual route of using the official Android Market to offer Angry Birds to Google's customers, instead opting for third party download service GetJar to launch this seminal game. Some were sceptical as to why this move was taken, but with these download figures published via the firm's official Twitter account, it is clear that the tactics played out in its favour.
It is likely that the initial influx of downloads for Angry Birds on Android was partly catalysed by the fact that GetJar began by offering the game free of charge to users from around the world, making it a very appealing product to select. However, regardless of price, this was always going to be a hot download following on from its iPhone success and subsequent permeation into pop culture.
On the iPhone it has been the addictive gameplay of Angry Birds that won it the first flush of mobile fans, but Rovio's inventive choice to continually update the app with new levels free of charge, has led to exponential expansion. Rumours of a movie and cartoon series have also been suggested, although what form these might take remains to be seen.
The real loser in this episode is Google, which would have had a serious success on its hands if Angry Birds could have been distributed via the official App Market. However, anyone with an Android phone such as the HTC Desire, Samsung Galaxy S or Sony Ericsson Xperia X10 Mini, will be well advised to download Angry Birds while it remains a freebie.
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