Cup recycling scheme announced by Costa Coffee to curb waste
Wednesday, November 30, 2016 - 12:56:20
With billions of coffee cups thrown away in the UK alone each year, the environmental impact of the popularity of hot drinks in disposable containers is a major concern for campaigners.
Now Costa Coffee, which is currently the biggest brand in the British marketplace, is taking action to counteract this problem by offering in-store recycling points for used takeaway cups, even if they have come from a rival outlet, according to the Guardian.
The national rollout of this scheme comes hot on the heels of a trial run which focused on 45 Costa outlets in the capital. Over the next two months more than 2,000 stores will be added to that list in towns, cities and service stations throughout the UK.
A major campaign to combat the massive amounts of waste generated by the country’s obsession with takeaway coffee was launched with celebrity backing from TV chef, Hugh Fearnley-Whittingstall, earlier in 2016, with many appalled to find out that just 1 out of every 400 paper cups end up being recycled at the moment.
Costa spokesperson, Jason Cotta, said that the company wanted to ensure that it took its role in this issue seriously and made it possible for customers to recycle cups, alongside any member of the public who has a used container which they want to dispose of responsibly.
Costa said that estimates suggest that Costa could recycle 30 million paper cups each year as a result of this scheme being implemented. The company is also investing in academic research, which will help make cups easier to recycle and also encourage reuse.
Just as selling old mobile phones to be recycled is important, it is vital that recycling enters every area of life to make modern existence more sustainable.
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