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Experts recommend gamifying recycling to boost rates

Wednesday, July 4, 2018 - 10:21:04

A new trial set to roll out in the city of Leeds over the coming weeks will attempt to encourage people to recycle waste while they are out and about by embracing tactics based on gamification, according to Materials Recycling World.

Many parts of the UK have embraced street-level recycling bins in order to get people to dispose of recyclable waste sustainably, rather than tossing it in with general rubbish. However, there is still more that needs to be done to tweak consumer behaviour and make recycling an innate act.

The charity behind the project is Hubbub, and it will be running this scheme of gamifying recycling bins for the next six months to see how well people respond to its methods.

The idea is that the bins will be split into two, with a pair of apertures available to passersby. People will be able to cast their vote across a range of topics by popping their plastic bottle or cardboard container into the side that they support, with see-through panels providing an instant snapshot of the current winning opinion.

This is not a new concept in its own right, but it has not been applied to city-wide recycling in this way before. It is also aimed at appealing to younger people; those in the 18 to 25 year old age group who are more likely to benefit from guidance when it comes to recycling and respond to lessons being taught and information being provided on this subject.

This comes in the wake of a study from the Future Thinking which showed that the under-35s were actually the least engaged with recycling as a concept, and thus the least likely to actually get rid of recyclable waste in a way that would allow for it to be properly processed.




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