HTC fans recycle old phones to stay loyal to manufacturer
Wednesday, April 30, 2014 - 12:30:49
A new report has found that, like many of its rivals, HTC is reliant on the loyalty of existing customers when it comes to securing success for its new products.
IT Pro Portal reports that almost half of all people who were upgrading to the recently released HTC One M8 had sold their older HTC handset online, to make the leap to the latest flagship device.
HTC has been going through a relatively turbulent period, with its success in the early part of the modern smartphone era failing to stick, as sales took a tumble. But it is gaining back its reputation and its fans, thanks to the One range.
One hundred and twenty nine per cent more of the last HTC One model were sold for recycling last month as people prepared to upgrade to the new One M8, while recycling figures for the two year old HTC One X were up by 175 per cent over the same period.
The upgrade cycle for most UK mobile users is 24 months, so it makes sense that every two years there will be a major changeover. And HTC is reliant on people deciding that they want to stick with its brand when they pick a new phone.
The new One M8 has received critical acclaim thanks to its premium design, impressive technical specifications and well designed adaptation of the Android operating system.
It is the natural successor to both the One X and 2013?s One, so it is easy to see why people are willing to trust that HTC has done a good job with the latest device and thus upgrade to it when the time comes.
For recycling companies this kind of influx can influence the price paid for products, so consumers should bear this in mind when they go to sell online.
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