Nokia champion mobile recycling in Uganda
Tuesday, November 30, 2010 - 12:01:19
Although mobile recycling in the UK and other developed nations is often thought of as a way to provide cheap handsets to those in developing countries, it seems that Nokia is intent on making it a worldwide initiative, as it has just announced the commencement of a recycling scheme in Uganda.
Nokia began its drive to kick-start the recycling of mobile phones and related accessories last week and it is aiming to make handset usage more sustainable even where emerging markets are clamouring for cheap imported second hand devices.
Nokia's Elisabeth Tanguy explained that the firm was looking to retain its position as a world leader in mobile recycling, so that from the manufacture of its handsets to the end of their lifespan they were being as environmentally responsible as possible.
Tanguy explained that the phones being recycled in Uganda would not necessarily have their components returned to the mobile market, but would instead be turned into a wide variety of products from kettles to dental fillings.
She also said that Uganda had been chosen because Nokia products are used here more commonly than most of its major rivals. This is indicative of how the firm has managed to retain a significant presence in the global market, even as its hold over western audiences is fading.
Nokia's Dorothy Ooko said that the firm was looking to become a leading light in Uganda and other African nations, helping to pave the way to wider responsibility within corporate bodies across all industries.
Nokia has involved itself in a wider recycling campaign within Uganda which has reclaimed 20 to 30 million tonnes of waste electronics in its short life.
Nokia is taking advantage of the fact that Ugandan citizens are largely unaware that mobile recycling services exist. The global network of Nokia's mobile recycling scheme covers 85 countries and has 5000 drop-off points for outdated tech.
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