Nokia seeks to clarify mobile naming decisions
Wednesday, August 3, 2011 - 09:36:26
Finnish mobile manufacturer Nokia has said that it will attempt to make it easier for consumers to differentiate between its phones based on the names with which they are associated.
At the moment Nokia has a number of different product families, with a letter denoting the range and then a number indicating its position within that range. However, this seems to be failing to communicate the necessary information to consumers and so a further change is needed.
From now on Nokia is dropping the letters altogether and sticking with a series of three numbers for each and every future mobile which it launches.
According to a press release posted on the Nokia Conversations blog, the first digit will indicate the price range into which the phone falls, while the second digits will show at what point in the series a particular handset resides.
In practice this means the 100 Series Nokia phones will be budget models while the 900 Series represents the very cream of the crop.
Observers have pointed out that Nokia already took this approach in the past before switching to the N9 and X7 naming patterns which it currently uses but is now moving on from.
Of course you might argue that by making yet another alteration to its naming strategy, Nokia is actually obfuscating the truth about its mobile phones further. Even if consumers can roughly tell where a mobile phone fits in the general scheme of things based on three numbers, they will still need to get a closer look at the hardware and software if they are to make an informed decision.
Nokia might actually have limited itself somewhat with this scheme, because in theory it will only be able to produce a phone called the 999 before it has reached the pinnacle of this particular naming tree.
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