O2 launches new recycling campaign with unique phone
Wednesday, March 25, 2015 - 13:19:23
A mobile phone made using grass was unveiled this month by network provider, O2, as it launched a new recycling campaign.
Although the device may have been built using the grass which grows on the pitch of Twickenham Stadium, in recognition of the Recycle for Rugby campaign that O2 is spearheading, it is still capable of functioning like any other portable device built from the more common materials of metal and plastic.
O2 reports that experts spent 240 hours building the phone, which has a grass-based chassis and is packed with components that are pulled from old mobile phones which the company collected as part of its existing recycling drive.
Freeze-dried grass on the exterior and wooden buttons make it a unique looking mobile which was created by designer, Sean Miles.
Meanwhile, the Recycle for Rugby campaign aims to improve recycling rates across the UK and gain traction, thanks to its association with this popular sport. O2 will be helping to raise £350,000 for this initiative, adding to the RFU's total fundraising target.
With almost 1.5 million mobile phones recycled via O2's official programme since it first launched in 2009, this is a company that should be capable of continuing to increase the number of people who are willing to sell their old phones and have them disposed of sustainably.
Although recycling is often seen as an altruistic activity, people in the UK can get a slice of cash back for their old phone when they sell it online. And this money can then be used as you see fit, whether to help offset the cost of upgrading or to let you make a donation to a good cause of your choice, with some recycling providers allowing you to achieve the latter with ease.
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