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O2 makes use of old mobile phones for recycling promotion

Wednesday, June 4, 2014 - 11:05:52

A new campaign is being run by network provider, O2, to draw attention to its mobile phone recycling scheme. Unwanted devices are being deployed artistically to capture the imagination of members of the public, as well as raise awareness about the importance of proper device disposal.

O2 Recycle has been up and running for some time, but not everyone is yet aware of the benefits that it offers. So now mechanical butterflies fashioned from recycled handsets are being rolled out to the front windows of many of the firm?s high street outlets, to help spread the message.

The butterflies were built over the course of six months and the artists who designed them worked in tandem with the Natural History Museum, so that they could base the final look of the creations on accurate underpinnings.

These are not simple statues, but actually have moving parts and special features. A phone number displayed near the storefront butterflies can be called by customers who want to interact with it and a flapping, flashing light show will follow.

This is a clever way to get people to engage with the idea of mobile phone recycling and also ties in with the environmental benefits that it offers.

O2 spokesperson, Bill Eyres, explained yet more of the symbolism that is built into the concept of the mobile butterflies, according to IT Pro Portal. He said that it was about showing people that their ageing handsets could be reborn as something new, if they take the time to recycle them.

You can sell your old phone online using O2?s Recycle service, or take handsets into a store to part ways with it in person. And of course, there are many other companies vying for your recycling custom, so comparing offers is a good idea before you commit.




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