Olympic recycling scheme follows the torch
Wednesday, May 23, 2012 - 16:01:30
The Olympic Torch Relay that is taking place in the ten weeks running up to the games in London this year, is being used by corporate sponsor, Coca-Cola, to promote a new recycling initiative.
Recycle Beat is the name of the scheme and it is all based around a heavily modified van, that will be integrated into a variety of events surrounding the passing of the torch from place to place, as it makes its way to the UK's capital.
The van is kitted out with a number of chutes into which waste products can be placed in order for them to be recycled further down the line. Ambassadors of the scheme will be engaging with members of the public at towns and cities across the country, to make recycling a more high profile topic.
People will be encouraged to commit to personal pledges when it comes to recycling, while interactive elements, promotional transfers and music will be used, to get children involved in the process.
The van is unsurprisingly built to be as green and sustainable as possible, which means it utilises a hybrid engine that combines electric power with traditional diesel, in order to lower its carbon footprint.
In addition, the emissions created by the Recycle Beat roadshow as it tours the country will be reduced, thanks to a system which automatically reduces the harmful elements produced by the exhaust.
Coca-Cola has developed a new recycling plant with ECO Plastics and this will be the destination for all of the material collected by the Recycle Beat team during the torch relay.
Attaching a recycling scheme to such a major event is sensible, since this kind of public gathering can generate a lot of waste that might otherwise just be sent to landfill.
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