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Vodafone partners with WWF on mobile recycling drive

Wednesday, February 23, 2011 - 14:33:26

The World Wildlife Fund (WWF) and Vodafone are joining forces to make mobile recycling easier and more altruistic for consumers across the UK.

The WWF is involved in wildlife conservation around the globe and this week it has struck a deal with Vodafone, which will see thousands of pounds donated to its cause as a direct result of people recycling their mobiles.

People can go to one of the hundreds of Vodafone shops or send their mobiles direct to the firm in order to take part using a freepost address.

The value of old mobiles can vary wildly, with the latest handsets fetching upwards of £200, while decaying phones can be worth just a handful of change. However, Vodafone has said that it expects to be able to donate an average of £9 to the WWF for each and every handset which it receives, as part of this mobile recycling drive.

The WWF is 50 years old in 2011 and it is going to be using these donations and many more to make sure that it can help animals which are being impacted by the effects of human activity, as well as taking the fight against global warming to the next level.

Vodafone has committed to recycling every single handset which it receives as part of this new initiative. If phones are in working condition then they will be resold elsewhere and even if they are not they can still be useful, as the firm will be able to harvest the valuable components which can then be reused in various other products.

An increasing number of people are looking to mobile recycling as a way of raising money for charities and it is clear that there is potential for a lot of good to be done by just popping your unwanted handsets in the post.




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